One of the advantages of working at Google is that you get to see neat products and features before the rest of the world does. But that can also be a disadvantage. Sometimes I’d like to talk about a fun Gmail Lab or a new Calendar feature but I’m honestly not sure whether the outside world can see the new feature. I don’t want to leak something that the outside world can’t see, so I usually I play it safe and end up not talking about any Gmail Labs, for example. I’d enjoy giving more Gmail tips but I also don’t want to show my actual email that might contain secret stuff.
I think I’ve figured out a way to solve this issue. I’ve created a new Gmail account, siliconvalleyuser (at) gmail.com. Let’s say it belongs to John Q Public, a power user living in Silicon Valley. Feel free to send John non-Google-related emails about fictional events: “Hey John, want to come to the party on Saturday?” or “John, here are those pictures from the fireworks this past weekend.” or “Hey John, I saw in the newpaper that you won the California lottery--congratulations!” Then when I want to do a screencast or demo some power feature of a Google account, I’ll have some realistic email to show.
Just one note: please don’t email anything to John about Google. I get way too much email about Google already, and the purpose of this account is to show different features of Gmail or Calendar. To keep this email address completely separate, I created a filter that deletes any emails that mention Google or me:
Again, please don’t email about Google-related stuff, but feel free to email John about interesting fictional things at siliconvalleyuser (at) gmail.com! I’m hoping that I can do some blog posts or videos with good tips. 
The overwhelming winner in my 30 day poll was “Bike to work” so that’s what I’m doing during the month of July. In the third week of July I’ll be out in Boston to speak at SIGIR, but any time I’m heading into the Googleplex during July, I’m planning to bike there.
Is there something good for yourself that you’ve been meaning to do? Why not try it for 30 days this month? The month will end whether you try something new or not, so why not tackle something new?
I enjoy posting some of the funny emails that I get. This one made me laugh:
You don’t need to %SI3_rnd10 rod’s %SI3_rnd11 and %SI3_rnd12 %SI3_rnd13’ jokes!
This is a %SI3_rnd14 for %SI3_rnd15 your %SI3_rnd16! It will %SI3_rnd17 in seconds after she %SI3_rnd18 and %SI3_rnd19 as good as if it was a %SI3_rnd20 rod!
No more jokes – you will always get %SI3_rnd21 and moans! The huge pack costs less than 30 %SI3_rnd22!
%SI3_rnd23 can be a %SI3_rnd24! No one will know about your %SI3_rnd25!
%SI3_rnd26 now and save more than $10 regardless of your order’s size!
I think it’s spam about embiggening a specific body part. But the spammer clearly didn’t set up their spam template correctly. Anyone have guesses about which email spamming software package this is?
I got a spam email that I thought about blogging about, but decided not to. Then they spammed me *again*. Sheesh.
So here goes. If you get an email with a subject like “Affordable Link Building Outsourcing,” think twice. Any email that starts out
Make your links appear Natural
Link Building is one of the most significant aspect of the off page optimization process and is a major determinant…
is starting off on the wrong foot. The objective is not to “make your links appear natural”, the objective is that your links are natural. Another rule of thumb for me personally is to be wary of people that email or cold-call you out of the blue repeatedly. Checking my email, these “link building experts” email-spammed me back in April, too.
30 days is enough time to build a habit. Last month, I started trying to walk 10,000 steps a day for 30 days. I didn’t walk 10K steps every day, but I did keep at it until I’d walked over 10K steps for at least 30 days. In the process, I discovered that walking to the grocery store can be a relaxing way to unwind and get some exercise.
I’m just now wrapping up an effort to not watch any television for 30 days. I started on May 22nd (right after all the season finales finished). I learned that other than a few times at night, I don’t really miss the television--and I ended up reading a lot more books. I’ll still watch some TV after this experiment, but I think I’ll watch less. I also noticed when I watched TV after a month off that when a pizza commercial came on, I started to hanker for pizza. Search ads have wonderful, trackable ROI--but branding ads can be effective too.
So now the question is: what project should I attempt next? I wrote down a few ideas ranging from hard (read 15 books in 30 days) to near-impossible (no email for 30 days). I’m curious to hear what you think I should try:
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If you have other suggestions, leave them in the comments!
